SaskTel has launched an alternative low-cost service provider.

The new mobile phone company called Lum has launched as an alternative for residents in the province. It is a fully digital mobile model that will support a self-serve wireless offering to customers that prefer to manage their own service online with more affordable prices than a full-service model.

The new mobile company will have no monthly plans or monthly billing dates. Customers will instead buy a membership to get access to data. With a membership, customers will not have to worry about losing unused data every month and will only pay for the data, calls, and texts they actually use.

“SaskTel’s introduction of Lüm Mobile is a new way of offering wireless service to the residents of Saskatchewan, all while enjoying the great coverage of SaskTel’s existing network,” said Don Morgan, Minister Responsible for SaskTel. “Lüm Mobile will let customers sign up, and modify their service through a mobile app, allowing for a more personalized cellular experience.”

Two levels of membership are available. A three-month option costs $50 and a full-year membership costs $180. 2GB of data costs $15, 6GB is $30, 14 GB is $55, and 25 GB is $80.